CartoFront
CartoFront

Building intelligence and automation into flood
insurance sales

Our approach

CartoFront is applying data analytics and predictive modeling  to improve the flood insurance distribution process 

The problem to solve


We have a massive, societal issue:  Flood Risk.  

And currently, only 12% of US homeowners have flood insurance.


CartoFront is a B2B2C model delivering value to three key stakeholders:

  • Carriers who desire greater policy flow and balanced portfolio risk
  • Agents who desire more commissions, and invest their time wisely
  • Homeowners who desire  transparency and appropriately priced flood insurance


Using a combination of datasets -- property, price/risk, demographics and psychographics -- CartoFront predicts and scores books of business in three manners: 

  • CartoScoreTM -- likelihood to purchase a product
  • CartoRiskTM -- risk associated with a specific property
  • CartoPriceTM -- optimal price/risk based on parametrics


Our technology is built on open technology and API calls, is modular, event driven, resilient and scalable.   

Flood Insurance is a very thin margin business, so we aim for high volume and technology efficiency.

Our platform

We have created an integrated platform to provide a ‘win-win-win’ solution for three critical, interdependent parties in nearly all flood insurance transactions: Carrier <> Agent <> Homeowner

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WHAT WE OFFER

  • Model data
  • Score your book of business
  • Integrate into your existing systems
  • Predictive sales opportunities

CARTOFRONT PREDICTIVE ALGORITHIMS

  • CartoScoreTM -- propensity of purchase
  • CartoRiskTM -- assess property risk
  • CartoPriceTM -- optimal pricing based on risk parametrics

Our Team

JASON HARRIS, CEO

CEO Jason Harris, CartoFront


Several innovation roles at McDonalds; developed corporate innovation programs for Fortune 100s, started two innovation centers in Chicago: UI LABS and Salt Flats. 

UIUC and Northwestern.



DYLAN HALL, CTO, PERSEE VENTURES

Dylan Hall, CTO, Persee Ventures

Co-founder of several startups as CEO to CTO. Previous experience as data scientist, 

full stack developer, data architect. Industries include finance, real estate and education. UIUC and UofC Booth.

SHIMA RAYEJ, CPO, PERSEE VENTURES

Product Manager, Shima Rayej, Persee Ventures

Lead data scientist for several real estate and lending platforms, including co-founding Safe Rate, a new sustainable mortgage finance solution for borrowers and investors. MIT and UofC Booth.

Our Blog

Contact Us

Schedule a discussion + demo

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CartoFront

227 West Monroe Street, Chicago, Illinois 60606, United States

(630) 240-8213